The design firm was tasked with creating a classic, elegant brand identity that communicated a sense of quality and tradition. According to NXL Design, the packaging design aesthetics were developed to create a theme that is relevant to the brand name, with a distinctive blue colour scheme that can be traced back to the origins of the brand.

Phil Parkinson, head of NXL Design, said “We have vast experience working on projects and campaigns with UK FMCG companies, both large and small. We use that experience to help them launch brands and products to market efficiently and cost effectively.”

NXL’s packaging partner National Flexible supplied the printed packaging for the Oakvale range.